(630) 473-5384 | contact@yeseniacolorado.com | https://yeseniacolorado.com/

Columbia College Chicago, Chicago, IL

BA in Fashion Business, Marketing

L2TMedia

Freelance Content Writer 10/2022 - Current

Craft concise and detailed articles featuring impactful, SEO-optimized headlines for core audiences.
Effectively conduct keyword research and optimize website content for various search engines, enhancing search engine rankings and increasing traffic by up to 10%.
Collaborate with team members and content manager to create polished writing that maintains a consistent voice.
Maintain and manage a content calendar to meet deadlines and deliver quality publications.

Slide Jewels

Freelance Social Media Coordinator 06/2020 - 12/2023

Produce engaging photography and video content to be posted on social media (Instagram and Facebook).
Achieve Instagram growth exceeding 50,000+ followers.
Compile analytic reports across social platforms and campaigns to assess performance and develop strategies and plans.
Implement community management strategies, resolving customer inquiries and concerns.
Keep informed about social media trends, algorithm changes, and best practices to implement innovative strategies and sustain a competitive advantage.

ClothedUp

Content Writer 06/2020 - 12/2023

Analyze, research, review, and consult with experts to create the latest trend reports, shopping guides, and product recommendation roundups.
Compose SEO meta descriptions for posts to enhance online visibility and engage the audience.
Assist in editing, proofreading, and verifying articles to maintain high writing quality standards.

Artemisia

Store Operations Manager 05/2020 - 03/2022

Consult with team leaders to establish and meet team-specific goals (i.e., sales goals, conversion rates, and omnichannel presence).
Receive orders, assess inventory, and record the most recent merchandise deliveries in QuickBooks.
Generate fresh ideas, craft content, design styles, and capture photos and videos for social media.