Yesenia Colorado
(630) 473-5384 | contact@yeseniacolorado.com | https://yeseniacolorado.com/
EDUCATION
Columbia College Chicago, Chicago, IL
BA in Fashion Business, Marketing
PROFESSIONAL EXPERIENCE
L2TMedia
Freelance Content Writer 10/2022 - Current
Write short and long-form articles with effective SEO-friendly headlines for various automakers.
Successfully conduct keyword research and optimize website content for multiple search engines, improving search engine rankings and traffic by 10%.
Collaborate with team members and content manager to deliver flawless writing content with a consistent voice and brand.
Maintain and manage a content calendar to meet deadlines and ensure content publications.
Slide Jewels
Freelance Social Media Coordinator 06/2020 - 12/2023
Produce creative photography and video content to be posted on social media (Instagram and Facebook).
Accomplished Instagram growth by 50,000+ followers.
Compile analytic reports across social platforms and campaigns to evaluate performance and develop strategies and plans.
Implement community management strategies, resolving customer inquiries and concerns.
Stay up-to-date with social media trends, algorithm changes, and best practices to implement innovative strategies.
ClothedUp
Content Writer 06/2020 - 12/2023
Analyze, research, review, and consult with experts to craft the latest trend reports, shipping guides, and product roundups.
Compose SEO meta description for optimal online consumption and audience engagement.
Assist in editing, proofreading, and fact-checking articles to maintain writing quality standards.
YoAir
Content Writer 10/2021 - 12/2021
Write, edit, and proofread engaging and SEO-optimized content, including articles and blogs.
Ensure the consistency of tone and maintain brand standards across articles.
Monitor and analyze content performance using tools like Google Analytics and adjust strategies to improve reach and engagement.
SKILLS
Microsoft Suite
Final Cut Pro
Adobe Premiere
Adobe Photoshop
HTML
Spanish: Fluent Proficiency