(630) 473-5384 | contact@yeseniacolorado.com | https://yeseniacolorado.com/

Columbia College Chicago, Chicago, IL

BA in Fashion Business, Marketing

Freudenberg Household Products

Trade/Sales Operations Coordinator 03/2023 - Current

Authorize fulfillment of sample request for all Marketing teams (Trade, Product, Digital, Omnichannel, and Consumer Affairs).
Oversee product, O-Cedar and Vileda, inventory and ensure on-hand availability to process sample requests.
Arrange delivery of samples with assistance from Transportation, Supply Chain, Warehouse, and CIC teams.
Track all outgoing orders and shipments on Microsoft Excel to confirm delivery for all Sales meetings, trade shows, content (photo and video), and POG.

Compose articles featuring impactful, SEO-optimized headlines for automakers (e.g., Land Rover, Audi, Mercedes-Benz, Acura, etc.).
Effectively conduct keyword research and optimize website content to enhance search engine rankings and increase traffic by up to 10%.
Collaborate to create representative writing to maintain a consistent voice for automakers.
Manage content calendar to meet deadlines and deliver quality publications of blogs, car model launches, and updates on sites.

Freelance Content Writer 10/2022 - 08/2025

L2TMedia

Produce photography and video content to post across social media platforms (Instagram and Facebook).
Achieve Instagram growth exceeding 50,000+ followers.
Compile analytic reports for social platforms and ad campaigns to assess performance monthly and quarterly to later develop strategies.
Implement community management strategies, resolving customer inquiries and concerns - for orders, returns, quality issues, replacement orders) via email, comments, and DMs.
Monitor social media trends, algorithm updates, and best practices to execute strategies and sustain a competitive advantage.

Freelance Social Media Coordinator 06/2020 - 12/2023

Slide Jewels

Analyze, research, review, and consult with experts to create the latest trend reports, shopping guides, and product recommendation roundups.
Compose SEO meta descriptions for posts to enhance online visibility and engage the audience.
Assist in editing, proofreading, and verifying articles to maintain high writing quality standards.

Content Writer 12/2021 - 04/2022

ClothedUp